Marketing Director

About Vital Lyfe

Vital Lyfe is a tech company redefining water autonomy through innovation, creating a new category of personal water-making technology built to scale where infrastructure can’t.

Mission

Own and evolve the Vital Lyfe brand and marketing engine end-to-end. Translate technical innovation into compelling, scalable narratives and drive measurable growth across channels, partnerships, and activations.

What You’ll Do

Brand & Narrative Leadership

• Own brand positioning, voice, and messaging architecture

• Translate complex engineering into clear, human-centered storytelling

• Lead campaign narrative development across launches and milestones

• Ensure brand consistency across digital, retail, PR, and experiential touchpoints

• Own and evolve long-term brand vision

Growth & Distribution

• Develop and execute integrated marketing strategies

• Oversee paid, organic, partnerships, influencer, and seeding initiatives

• Own event, activation, and experiential strategy and execution

• Drive measurable demand generation and revenue growth

• Align marketing efforts with sales and retail expansion goals

Team & Agency Leadership

• Manage and coordinate external agencies (content, design, paid)

• Build internal marketing processes and operating cadence

• Define KPIs and report performance to leadership

• Identify and hire future marketing team members as needed

What We’re Looking For

• Bachelor's degree in relevant field, OR high school diploma/ equivalency certificate with 7+ years of professional experience

• 5+ years in brand, marketing, or growth leadership roles

• Experience translating technical or hardware products into strong consumer narratives

• Demonstrated ability to build marketing systems from the ground up

• Strong strategic thinking with execution bias

• Comfort operating in ambiguity and fast-paced startup environments

• Experience managing agencies and cross-functional teams

• Clear understanding of performance marketing and ROI accountability

Why Join Vital Lyfe?

• Build the marketing engine for a category-defining hardware company

• Shape the narrative around water autonomy and climate resilience

• Early leadership ownership in a high-growth environment

• Work alongside a mission-driven engineering and product team

Location Requirement: Ability to work 100% onsite in Torrance, CA (remote or hybrid work will not be considered)

Vital Lyfe is an Equal Opportunity Employer; employment with Vital Lyfe is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.