Product Marketing Associate

Job Overview

The Marketing Events Associate plays a critical role in driving Harbinger’s brand presence through impactful events, trade shows, activations, and internal projects. This role blends event planning, marketing operations, and cross-functional collaboration to ensure flawless execution of high-visibility initiatives. You’ll manage logistics, vendors, and budgets, while also supporting broader marketing activities—from promotional campaigns to operational processes.

This is a hands-on, detail-oriented role ideal for someone who thrives in fast-paced environments, enjoys both creative execution and operational excellence, and is excited to help bring Harbinger’s vision to life.

What You'll Do

Event Management

• Plan, coordinate, and execute trade shows, promotional activations, ride & drive events, and in-house company events.
• Develop event proposals, timelines, and budgets aligned with business objectives.
• Oversee end-to-end logistics, including vendor management, shipping, catering, décor, apparel, accommodations, entertainment, photography, and venue coordination.
• Support on-site execution, including event setup, operations, guest/VIP management, and teardown.
• Track and report on event performance, ROI, and key learnings for future optimization.

Event Administration & Operations

• Manage event calendars and schedules, ensuring visibility across departments.
• Handle event registration, attendee management, ticketing, and check-in processes.
• Maintain accurate purchase orders, vendor invoices, and budget reconciliations.
• Document event inventory, signage, collateral, and physical assets.

Marketing & Cross-Functional Collaboration

• Partner with sales, product, and marketing teams to deliver cohesive messaging and branding at events.
• Coordinate promotional material production, branded merchandise, and visual displays.
• Support marketing operations projects such as campaign execution, social media, and collateral updates as needed.
• Serve as a point of contact for vendors, agencies, and external partners to ensure brand alignment.

Who You Are

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5+ years of experience in event marketing, event coordination, or visual merchandising.
• Strong project management, organizational, and multitasking skills.
• Excellent written, verbal, and interpersonal communication abilities.
• Proficiency with project management tools; Adobe Creative Suite skills are a plus.
• Prior experience in tech hardware, automotive, or EV industries strongly preferred.
• Willingness to travel for events as needed.